In the Xiaozhang that the TV station works, it is the advanced white-collar of Beijing model, in east a boarding house was bought near 3 annulus. Because oneself often work overtime, prefer so take the small sock such as cake desert, every months of consumption is controlled in 1000 yuan. If knit,seeing cake desert inn always is stream, she begins to consider to an egg cake opens inside the apartment village that should live in oneself, live in the village also be a youth, consumption should be very big, annual should also can earn 4489. She seeks advice from colleague, friend rapidly, they are very affirmative, say this project earns money for certain. After listening, small Zhang Bei gets encouragement. Say to work, she hires storefront instantly, decorate, introduce roast device, ask a clerk... prepare through, course of study of reopen of cake inn grand, the work in the same placing that small Zhang Hai asked a TV station did a flake flower to be publicized on TV. Xiaozhang decides, original client of a month buys a desert all 8 lose privilege.

Before two days, the person that the inquiry comes to in the village is quite much still, can be bought person very few. Everyday because roast biscuit and desert are expiration period of a day, xiaozhang must look at the desert with roast much distressedly to be thrown away. Threw a month full so, is the do poineering working that Xiaozhang begins to review his correct? Where is the sale that why to expect?

The problem because of detail always is when white-collar gens does poineering work, did not turn good originality into the business, oneself are however inside short without the business of management flourishing time in another entrepreneur hands flourishing. In product and market condition same situation falls, the person of failure that do poineering work may be the failure that a mistake quickened the business merely.

　　 Did not undertake sufficient market survey

Like Xiaozhang, the poineering dispute Chang Cang of a lot of people closes to, did not throw enough time to undertake survey to the feasibility of commercial project at all, this is the most serious mistake. Because its conception is accused without feasibility,the industrialist that 10 have 89 is be defeated. They are eager to hope for success preparing to be not worth however, did not undertake sufficient market survey. You may be sagacious clinking, act is accurate without by accident, surprise because of yours however think of clever want to do not have feasibility and fail. Normally, the meeting when a person had conception tells his co-worker or domestic person listens, affirm in order to seek and approbate. His heart does not hope to search nitty-gritty, hope somebody gives to him however approbate, put the fact aside. Listen to the opinion of others and you should be paid attention to more is not the affirmation that seeks others. The to you conception when needing somebody to begin a trade in you raises question.
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