Brand fixed position, point to the product of the enterprise and its brand namely, be based on the client's physiology and psychological demand, search its distinct personality and good figure, thereby caky in consumer memory, hold a valuable position. Card fixed position is aimed at product brand, its core is to should make brand value. The carrier that the brand locates is a product, its acceptance cashs finally through the product, because this has included a product necessarily,be located in surely among them.

Be aimed at a product for instance, it is resonant and easy that we should remove to the product retain brand name! Brand of a product is being popularized on the network is the easiest under photograph comparing! The scarcely since pine torch wants too troublesome, want to suit consumptive crowd! What is the store on our net called! If sell clothing, call dress the store? It have a what kind of name ability is better to have a what kind of name ability! ...

Brand fixed position locates than the product, do not have the feature of market lifecycle. It is more important than the product: What emphasize here is to use a brand to promote a product. Brand fixed position and research of fractionize spending market are contacted together cheek by jowl. The brand can be based on function, price, exterior, innovation, affection, service, and will have fixed position than adding the different respect such as famous brand. From here we also can see, brand fixed position is a more thorough kind of means of unique position in seeking client mental view, included more development and richer connotation.

The brand locates in dress product expression is highlighted most. White-collar dress held water 1994, development is not worth 10 years up to now, like an a dark horse of Chinese dress bound however, of the fashion that becomes a lot of careers to have a woman and glamour anthology. White Collar brand of the white-collar emphasizes explaining modern industry civilization with the artistic conception of honest nature on style design, with individual character reveal come appreciate popularity psychology. Showily, concise, fashionable fabrics, delicate clipping tailor, fill the line of fluent feeling, form decorous style, explaining White Collar " for the life design " brand concept, for China the cultured, woman that grade, career has offers high quality dress, also offer a kind of manner of a kind of life, way that enjoys the life and each other at the same time the accredit between.

The success that the brand locates often can bring the success of all products below same brand. Say so, the store on our net wants the concentrated point that can make only, in order to choose lid side! Make oneself brand! Sell other products again later, can have good effect!

For example, e Er is much cashmere sweater of Si Yiyang wool models successful E Er much this this one brand, scarf of redo cashmere abb, and cashmere abb lives in things, also can make full use of E Er is much this this successful brand, share its to taste card value. Accordingly, the enterprise can use patulous product line normally, the tremendous brand value that sufficient play brand locates the success is formed.
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