Associate culture develops in change

Associate the group held water 1984, at the beginning of building associate company turnover only 3 million yuan. To 1994 turnover development is year of 1.1 billion yuan sale, 2004 sale 30 billion yuan. Today's associate the precede person that the group is Chinese IT enterprise, advocate if be in China to pursue the production of table computer, notebook computer and equipment of mobile mobile phone, server and peripheral, sale, already expanded the large group company that becomes to develop in Information Industry diversity. The brand PC that associate is in the past is China's best-selling product 7 years all the time continuously, chinese PC market had 2003 the portion of 27% (data origin: IDC) . Of the same age, the PC that associate also is ranked in Asia-Pacific area with the market share of 12.6% the first. Regard an IT as the person be offerred integratedly of technology and service, associate to direct with comprehensive client for the principle, the demand of the category client such as contented family, individual, medium and small businesses, large trade and big company, offer the Wu of information product kimono of specific aim for its.

On December 9, 2004, associate and buy the PC business of IBM, this mark is worn associate the beginning of new era. Regard the internationalization science and technology of sex of an extremely rich innovation as the company, associate the group has at present associate reach composition of place of ministry of career of former IBM personal computer. Headquarters is set in the Purchase of new York, mix in Chinese Beijing at the same time the Luo Li of city of Ka Luolai accept establishs American north center of two main operation, there is many 19000 stuff in the whole world.

Associate in China the brilliant military successes that all previous on this domain attracts worldwide attention via was being obtained 20 years, also legend of rich attractive of compose China enterprise. Does that associate is successful secret after all over there? The development course that considers a company through couplet and associate the understanding of culture, the success that thinks to associate depends on a basis the enterprise is located of level different to company culture undertake be adjustmented accordingly, accompany namely associate transition, culture also is undertaking evolution.

One, accompany the culture changes that associate

Review erst 20 years, associate the small company development that the enterprise conducts the personnel of 11 families level such as annals to establish by willow expands it is internationally big company group. Its experience a process to divide roughly for 5 phase:

1, the newly established phase that associate (1984 to 1987)

This phase is initial 1984, the 11 people such as Liu Chuanzhi rely on 200 thousand yuan of build up, established new technology of institute of technology of computer of the Chinese Academy of Sciences to expand a company, associate the predecessor of group company. This phase basically is to use technical service to accumulate fund, open the market through fist product. Main show is the company culture of this period, the person that do poineering work people mix through researcher serve as a shop assistant make associate day wait for means, explore business management management. Among them, associate had put forward not to see a process see a result, see contribution do not see the benefit outlook of hard work, quality is life, the market outlook that the user is empress and credit are more expensive than gold wait for moral view.
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